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November 21,
2002
FOR IMMEDIATE RELEASE
CONTACT: Alan
Baker
PHONE: (410) 833-7720
EMAIL: alan@expertsinfinishing.com
First of its
Kind "Guide to Folding" Published
(REISTERSTOWN,
MD — November 21, 2002) — In the publication
industry, there has never been a guide for folding. Printers
have not had a resource to share with designers or other
industry professionals that would explain the folding
process and all of the different folding styles they can
offer to their customers. Designers have never understood
all of the folding options available to them, and have
not had access to the math behind proper digital document
set-up. Until now.
Finishing Experts
Group, Inc., a Baltimore-area publishing company, has
just released FOLD: The Professional's Guide to Folding,
a first-of-its-kind, two-volume set that creates an essential
system for the printing and design industry by establishing
naming conventions and standardizing the folding process.
The guide documents and classifies more than 180 folding
styles, breaking them down into eight folding families
(accordions, basics, exotics, gates, maps, parallels,
posters and rolls). Each folding style is named, numbered
and illustrated. Then, each style is diagrammed with proper
folding compensations for accurate digital document setup.
There are also tips and considerations for each. The book,
authored by Trish Witkowski, a creative director with
a Baltimore marketing firm, is the product of five years
of industry research.
Geared toward
print and design professionals, industry organizations,
binderies, folding machinery manufacturers, and the graphic
arts education market, FOLD: The Professional's Guide
to Folding provides a common language for designers and
printers/binderies, giving everyone the same frame of
reference and saving valuable time and resources.
"As a
professional designer, I would often become frustrated
with the lack of a comprehensive resource for folding,"
said Witkowski. "This guide fills a vacuum in the
industry. My hope is that the book not only will be the
go-to guide in the industry for folding, but that it also
can serve as a springboard for creativity."
Added Martin
Anson, President, Bindagraphics Incorporated, "The
Professional's Guide to Folding will ensure good communication
and accurate results from the start of a job to the finish.
This is a must-have resource for print and design professionals."
Trish Witkowski
is currently the creative director for a marketing and
communications firm in Baltimore. She earned her master
of science in graphic arts publishing from Rochester Institute
of Technology's world-renowned School of Printing Management
and Sciences and a bachelor of fine arts degree in graphic
design. She has taught design and desktop publishing at
the college level, and is the co-author of The Adobe InDesign
Guide (©1999, Macmillan). FOLD: The Professional's
Guide to Folding is available on www.expertsinfinishing.com.
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