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Communication
Arts Magazine
Gary Priester
May/June 2003
In the cowboy
song about the parallels of gambling to life, Kenny Rogers
sings "You've got to know when to hold 'em, know
when to fold 'em." In the good old days when this
song was popular, setting up folds for brochures, envelopes,
etc., was a bindery problem. But in today's world where
designers handle most of these prepress decisions, making
the wrong move, such as folding against the grain, can
be a costly mistake.
FOLD: The
Professional's Guide to Folding is an invaluable set
of resource guides for any designer or prepress professional
given the task with preparing a document for the bindery.
Author and professional designer Trish Witkowski was often
frustrated by the lack of documentation available covering
this topic. This lack of information prompted her to compile
these reference books.
One hundred-eighty
folding styles are named and included in eight folding
families: accordion, basics, exotics, gates, maps, parallels,
posters and rolls. And each folding style is numbered
and illustrated making it easy to see how each fold works.
Dimensions are included as well as digital compensations,
directions and tips for each type of fold.
Volume I covers
Folding 101, which includes Folding Basics, How paper
Effects Folding, Die Cutting, Scoring and Perforating,
and Wafer Seals and Glue. Also included in the Reference
section are a Conversion Chart for converting between
fractions, decimals, picas, points and millimeters, charts
for standard press sheet sizes and standard envelope sizes,
and a Glossary of finishing terms.
This excellent
set of folding references takes the gamble out of designing
folds. Adding this set of books to your reference library
is as close as you can get to a sure thing.
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