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Published
Articles & Press Releases
How
to Connect with Creatives
PrintWriter
Creatives want everything—multiple spot colors, metallics,
heavy varnish, die-cuts, unusual sizes, and premium papers. Of
course, the project budget does not always support our wish list.
Printers can score huge points with designers by finding ways
to help us get some of the things we want. For example, if your
estimators can find a comparable paper that's pricing out more
economically than the paper we've specified, or if a slight change
in finished size can allow us to fit more units on a sheet—then
we can afford that extra spot color or die cut, and everybody's
happy. I'm creative and no one understands me! Maybe it's because
I can obsess over the subtleties between periwinkle and lavender
blue—or could it be my inexplicable attraction to black turtlenecks?
Either way, it's a common fact that designers can be difficult
to read, which makes it challenging for print professionals to
get their foot in the door and onto the preferred vendor list.
Sidebar
for Smarter Folding
American Printer
Feb 1, 2003
FIND THE FOLDING CULPRIT When a folded product disappoints a client,
various departments may launch a round of the blame game. It's
easy to point a finger at the last one to touch it—usually
the bindery—but it's important to know that your first instinct
isn't always the right one. Below are some common scenarios most
often blamed on the bindery. You may be surprised at who the real
culprit is. . .
Baltimore
Business Journal
Week of January 20, 2003
Designer
creates folding guide for print industry
News
Release
November 21, 2002
First of its Kind "Guide to Folding"
Published
(REISTERSTOWN, Md November 21, 2002)—In the publication
industry, there has never been a guide for folding. Printers have
not had a resource to share with designers or other industry professionals
that would explain the folding process and all of the different
folding styles they can offer to their customers. Designers have
never understood all of the folding options available to them,
and have not had access to the math behind proper digital document
set-up. Until now. Read more...
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Book
Reviews
Gary
Priester, Communication Arts Magazine, May/June 2003
In the cowboy song about the parallels of gambling to life,
Kenny Rogers sings "You've got to know when to hold 'em,
know when to fold 'em." In the good old days when this
song was popular, setting up folds for brochures, envelopes,
etc., was a bindery problem. But in today's world where designers
handle most of these prepress decisions, making the wrong move,
such as folding against the grain, can be a costly mistake.
FOLD:
The Professional's Guide to Folding is an invaluable set
of resource guides for any designer or prepress professional
given the task with preparing a document for the bindery. Author
and professional designer Trish Witkowski was often frustrated
by the lack of documentation available covering this topic.
This lack of information prompted her to compile these reference
books. . .
.
. .This excellent set of folding references takes the gamble
out of designing folds. Adding this set of books to your reference
library is as close as you can get to a sure thing.
read the entire review. . .
The
Kleper Report on Digital Publishing, May/June 2003
There has never been an industry guide to folding. Although
folding machine manufacturers have always provided folding guides,
they have been limited to what their machines could do. Now
anyone who plans, creates or produces any folded materials,
printed or not, can access the most complete and useful resource
ever published. The author has created a monumental 2-volume
set of guides covering more than 180 folding styles organized
in eight folding families: accordions, basics, exotics, gates,
maps, parallels, posters, and rolls. The various folds are named,
numbered and illustrated. Every printer should have this
valuable resource in their shops. The author should be commended
for this significant contribution to the industry.
How
Magazine, June 2003
FOLD is an exhaustive two volume guide to folding techniques
for graphic artists. Author Trish Witkowski organizes and simplifies
folding options by family and provides illustrated, step-by-step
instructions to everything from the basic "Tent Fold"
to the ultra-complex "Broadside Vertical Back-Opening Triple
Parallel Accordion." Witkowski also offers paper guidelines
and tips for proper digital document setup. A helpful set, but
at $145, you might want to read the book below first [Money
Management for the Creative Person]
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